Solovyeva T. Yu., Patrina D. G., Petrova A. A., Sherstennikova E. S. New Scenarios for the Development of Online Communications at MAE RAS

Tatiana Yu . Solovyeva
Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences
Saint Petersburg, Russia 
E-mail: tsolovyeva@kunskamera.ru 

Daria G. Patrina
Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences
Saint Petersburg, Russia 
E-mail: p_dasha@mail.ru 

Alexandra A. Petrova
Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences
Saint Petersburg, Russia 
E-mail: aarcad21@gmail.com 

Ekaterina S. Sherstennikova
Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) of the Russian Academy of Sciences
Saint Petersburg, Russia 
E-mail: katerinashers@mail.ru

 

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ABSTRACT. The article traces the life and work of Peter the Great Museum of Anthropology and Ethnography (Kunstkamera) in the virtual space after the temporary closure of the Museum for visitors in accordance with the order No. 447 of the Ministry of Science and Higher Education of the Russian Federation dated March 18, 2020, and the offi cial announcement of the lockdown when ‘non-working days’ started in the country. In only 10 days, the museum and academic life of Kunstkamera went online, an audit of existing electronic formats was rapidly carried out, a search for ways to update them was initiated, and new digital forms of interaction with the audience were developed. The leaders of the MAE RAS and employees of the Media Communications Center, Department for Visitors Reception and Excursion Services and Center of Digital Technologies came up with and subsequently implemented “Kunstkamera Speaks and Shows” project, the main platforms for which were the museum’s social media accounts. MAE RAS displayed the most activity on vk.com, facebook.com, Instagram.com and youtube.com. On March 22, the Museum announced the launch of “Kunstkamera Speaks and Shows” project according to a content plan drawn up for several weeks ahead, in which the main sections of the project were indicated and their frequency determined. The authors of the article dwell on the structure of the project, and provide data on its effectiveness. The oldest museum in Russia has passed the test of switching from offl ine to online, which was generated by the Covid-19 situation, and has expanded its virtual audiences through its active and diverse presence in the information space.

 

KEYWORDS: MAE RAS, COVID-19 situation, digital formats, new content, museum in social media, “Kunstkamera Speaks and Shows” 

 

УДК 069:004
DOI 10.31250/2618-8619-2020-3(9)-148-160